German B2B Publisher “Branche & Business” ... more
| Industry: |
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| One of the leading professional publishers for textile retailers and fashion designers |
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| Profile: |
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| The BRANCHE & BUSINESS FACHVERLAG publishes since 1946 the B2B magazine TM TEXTILMITTEILUNGEN and the international B2B books FASHION TRENDS STYLING, FASHION TRENDS FORECAST, FASHION TRENDS ACCESSORIES und FASHION TRENDS SPORTSWEAR |
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| Headquarters: |
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| Germany (Duesseldorf) |
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| Strategy: |
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| - | Development of online services for fashion and trends for creative directors/ purchase managers |
| - | Strengthening of sales and distribution for fashion trend books |
| - | Implement buy-and build strategy for strengthening market positioning |
| - | Market leadership as B2B magazine fashion market by rolling-out profitable and subscription-based fashion trend books into new segments |